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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement Fundamentals | - Data interpretation basics
|
| Topic 2: Google Analytics Integration | - Behavior and performance insights
|
| Topic 3: Google Ads Reporting Tools | - Data segmentation
|
| Topic 4: Conversion Tracking and Attribution | - Attribution models
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?
- A. Choose Reporting, Search Query Report, click Create Report
- B. Choose Reporting, Search Query Report, choose Summary, click Generate Report
- C. Choose Reporting, Choose Keywords, click Create Report
- D. Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
Correct Answer: A 🗳️
Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
- A. Average order value
- B. Visits to Purchase
- C. Total revenue
- D. Conversion rate
Correct Answer: D 🗳️
You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?
- A. Sign-ups
- B. Other
- C. View of a key page
- D. Leads
Correct Answer: D 🗳️
Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?
- A. Jerry should use automatic placements with the CPC bidding.
- B. Jerry should use managed placements with CPC bidding.
- C. Jerry should use managed placements with CPM bidding.
- D. Jerry should use automatic placements with the CPM bidding.
Correct Answer: D 🗳️
You are using the Website Optimizer to test different versions of your landing page. One of your primary goals is to determine which content draws visitors deeper into your website from your landing page. You want to determine if people are just looking at your landing page and leaving, or are they looking at content beyond the landing page. What type of a goal is this for Website Optimizer?
- A. Tracking multiple types of conversions
- B. Tracking all movement past the landing page
- C. Content-driven
- D. Time on page
Correct Answer: B 🗳️
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