Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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Updated: Sep 11, 2026
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IBM M2020-248 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM Business Analytics Portfolio | 10% | - Relationship to other Cognos products - Upgrades and migration paths |
| Topic 2: Selling and Positioning Strategies | 25% | - Competitive comparison and advantages - Use cases and success scenarios - Identifying customer requirements |
| Topic 3: IBM Cognos Express Solution | 35% | - Product positioning and key differentiators - Deployment, licensing, and pricing model - Architecture and core components |
| Topic 4: Midmarket Business Analytics Overview | 30% | - Value of business intelligence and analytics - Characteristics and needs of midmarket organizations - Key business challenges and pain points |
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