Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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Updated: Sep 17, 2026
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Topic 2: Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Standard reports and analytics - Bounce and complaint management - Email performance metrics |
| Topic 3: Subscriber and Data Management | 26% | - Lists and Data Extensions - Segmentation and filtering - Subscriber key and sendable data - Importing and maintaining subscriber data |
| Topic 4: Email Creation and Design | 26% | - Personalization and dynamic content - Email templates and best practices - Content Builder usage - Accessibility and rendering |
| Topic 5: Email Delivery and Testing | 15% | - Preview and test sends - Sender authentication and deliverability - A/B testing options - Send classifications and sender profiles |
Salesforce Email Essentials (EEB101) Sample Questions:
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?
- A. Suppression lists
- B. Publication lists
- C. Profile attributes
- D. List unsubscribe
Correct Answer: B 🗳️
A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?
- A. All fields in the data extension are nullable
- B. CustomerID will be used as the Primary Key
- C. OrderNumber will be used as the Primary Key
- D. The OrderNumber field will be a Number data type field
Correct Answer: C 🗳️
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers
- A. Email the report.
- B. Text a link to the report.
- C. Save the report as a Snapshot.
- D. Notify the manager with a pop-up.
- E. Save the report to an FTP folder.
Correct Answer: A,C,E 🗳️
When sending to data extensions what is the default publication list?
- A. All of the above
- B. All Subscriber List
- C. Publication List
- D. Group List
Correct Answer: B 🗳️
What are the 4 steps to create dynamic content?
- A. Execute
- B. Build Rules
- C. Plan
- D. Preview
- E. Create
- F. Test Send
Correct Answer: B,C,D,E 🗳️
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