Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Instant Download Salesforce : MC-202 Questions & Answers as PDF & Test Engine
Updated: Sep 20, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Content Creation and Delivery | - Email Studio and content builder usage - Dynamic content and personalization - Templates and AMPscript basics |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
- A. Bounce Mail Management
- B. Auto-Suppression Lists
- C. List Detective
Correct Answer: C 🗳️
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?
- A. Triggered Automation
- B. Wait Activity
- C. Scheduled Automation
Correct Answer: A 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
- A. Journey Builder - JourneyHistory
- B. Datorama Reports - Journey Performance
- C. Reports - Journey Engagement
Correct Answer: B 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
- A. Journey Builder and Engagement Split
- B. Salesforce CDP and Einstein Engagement Scoring
- C. Automation studio and Query Activity
Correct Answer: A 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
- A. Is Sendable
- B. Primary Key
- C. Nullable
Correct Answer: B 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
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