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CIMA Managing Finance in a Digital World Sample Questions:

1. According to Ansoff, which of the following marketing strategies should be adopted when introducing an existing product to a new market?

A) Product development
B) Market penetration
C) Market development
D) Diversification

2. Organisation X is 6 months into an overhaul in its supply chain management and production process.
The organisation aims to prevent errors before they occur, demands participation by all, including customers and suppliers, and the structure is driven by the entire Board of Directors. Which method of management has Organisation X adopted?

A) Six Sigma
B) Total Quality Management
C) Kaizen
D) Quality Circles

3. DPC is a home appliance online retailer keen to utilise data and connectivity in its operations The company has recently introduced a live tracking system of all deliveries to its customers via its website Which of the following will be the man benefit to DPC?

A) Improved service
B) Immediate cost saving
C) Improved targeting
D) Enhanced forecasting

4. For a business to successfully use big data in its organisation, the development of a digital mindset needs to be in-line with which of the following?

A) Data Manipulation
B) Data Scientists
C) Data Strategy
D) Data Visualisation

5. AB Company is planning to produce a new product which will require an extra shift to be worked in its factory, and needs to know if the sales expected will cover the extra cost of manufacture. Which of the following financial processes will be used to calculate this?

A) Key factor analysis
B) Pricing analysis
C) Investment appraisal
D) Break even analysis

Solutions: