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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Community Foundation | 20% | - Define community mission, goals, and success metrics - Apply Meta Community Standards and policies - Select appropriate Meta platforms (Groups, Pages, Instagram) - Establish community guidelines and rules |
| Content Strategy | 20% | - Curate and moderate content quality - Adapt content for member segments - Use events, live video, and interactive formats - Develop engaging content aligned with community goals |
| Community Engagement and Moderation | 20% | - Onboard and welcome new members - Moderate discussions and resolve conflicts - Manage violations and enforce rules consistently - Foster interaction and meaningful connections |
| Measurement and Analytics | 15% | - Identify opportunities for growth and monetization - Use Meta Insights and analytics tools - Track key performance indicators - Interpret data to improve strategy |
| Community Strategy | 25% | - Plan for community lifecycle stages - Design community structure and governance - Scale community effectively - Build operational workflows and admin roles |
Facebook Certified Community Manager Sample Questions:
1. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?
A) Share the community guidelines in an announcement post
B) Remove members who have previously violated the community guidelines
C) Tag members in a post when they violate the community guidelines
D) Comment on posts with links to the community guidelines
2. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
A) Tag members in every topic discussion to encourage them to comment.
B) Mute members who repeatedly violate group rules.
C) Post applicable community guidelines and pin that post as an announcement.
D) Use an analytics tool to determine which content is best to provide.
3. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
A) Enter a list of potentially offending keywords into the moderation tool
B) Create a joint moderation account with the name of the group
C) Make the team's Facebook Page an admin of the group
D) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
4. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
A) Document the number of members and engagement statistics for the CEO to review
B) Survey members for positive community experiences to share with the CEO
C) Determine if members of the group are more likely to retain their monthly membership
D) Post a poll in the community asking members if the company should close the group
5. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
A) Views on the video
B) Likes on the video
C) Engagements generated from shares
D) Engagements based on new followers
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C,D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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