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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Basic Internet Marketing | - Online Advertising - Internet Marketing Plan Development - Email Marketing - Search Engine Optimization (SEO) |
| Body Language | - Personal Space and Posture - Professional Appearance and Etiquette - Mirroring and Rapport Building - Facial Expressions and Gestures |
| Branding | - Visual Identity and Brand Experience - Brand Definition and Strategy - Positioning, Name and Slogan Development - Brand Measurement and Analysis |
| Marketing and Sales | - Market Research - Brochures and Trade Shows - Advertising and Networking - Strategies for Success - Recognizing Trends - Mission Statements - Developing a Marketing Plan - Defining Marketing |
| Dynamite Sales Presentations | - Presentation Preparation - Elements of Successful Presentations - Proposal Writing and Formats - Professional Delivery Techniques |
| Marketing with Social Media | - Social Media Strategy and Planning - Metrics, Analytics and Damage Control - Social Media Fundamentals - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. |
| Building Relationships for Success in Sales | - Customer Focus and Influence Factors - Relationship Selling Principles - Networking and Small Talk Skills - Verbal and Non-Verbal Communication |
| Telemarketing | - Verbal Communication Skills - Pre-call Planning and Scripting - Follow-up and Closing Techniques - Trust Building and Negotiation |
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