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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees rate their work-team relationships and work spaces
B) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
C) To understand how employees rate executive leadership and their immediate leader
D) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits

2. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
B) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
C) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
D) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) procedural instructions in all our communications.
C) accurate graphics in all our communications.
D) legal choices in all our communications.

4. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In aggregating and evaluating the reach and visibility of its communication output
D) In aggregating and interpreting the behavior and communication channels for its relevant audiences

5. Which of the following is the BEST example of a SMART goal?

A) "Increase understanding of our business strategy among employees by 5% by 1 January."
B) "Increase customer advocacy by 100% by the end of this calendar year."
C) "Increase the number of employees that use our social media tool during the next six months."
D) "Increase the number of news advisories we share with the media from four to eight."

Solutions: