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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Display Advertising | 15-25% | - Display Network Strategy - Audience Targeting - Ad Formats - Bidding Strategies |
| Measurement and Reporting | 20-30% | - Reporting Tools - Data Interpretation - Conversion Tracking - Google Analytics Integration - Campaign Performance Analysis |
| Search Advertising | 20-30% | - Performance Optimization - Bidding and Budgeting - Keyword Matching - Ad Creation |
| Optimization | 15-20% | - Performance Diagnosis - Bid Strategy Adjustments - Budget Optimization - A/B Testing |
| Video Advertising | 15-20% | - Video Ad Formats - YouTube Strategy - Bidding and Targeting |
Google Reporting and Analysis Exam Practice Test Sample Questions:
You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?
- A. 20
- B. 100
- C. 50
- D. 10
Correct Answer: A 🗳️
Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?
- A. B/A test
- B. Multi-variation test
- C. A/B test
- D. Multivariate test
Correct Answer: C 🗳️
Joe is reviewing the results of his Google Analytics for a large website profile. In this profile, Joe has created eight goals but the data is time consuming to view and make use of. What tool, within Google Analytics, can Joe use to make a better sense of the data he has collected?
- A. Analytics Manager
- B. Website Profiler
- C. Data Manager
- D. Filter Manager
Correct Answer: D 🗳️
Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?
- A. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
- B. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
- C. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
- D. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
Correct Answer: C 🗳️
Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?
- A. $21,000
- B. 162.5 percent
- C. $13,000
- D. 16.25 percent
Correct Answer: B 🗳️
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