Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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Updated: Sep 08, 2026
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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Business Analytics Midmarket Sales Fundamentals | - Analytics Solutions Portfolio - Midmarket Analytics Overview |
| Sales Mastery Skills and Methods | - Sales Process and Stages - Value Proposition and Solution Selling - Customer Objection Handling |
| IBM Analytics Product Knowledge | - Analytics Features for Midmarket - IBM Cognos and Analytics Tools |
| Practical Sales Scenarios | - Solution Alignment - Customer Needs Analysis |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Where can you find specific Business Analytics Midmarket customer success stories?
- A. DeveloperWorks
- B. Customer Reference Database
- C. IBM.com Website
- D. AnalyticsZone.com website
How many IBM sales stages are there?
- A. There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
- B. There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
- C. There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
- D. There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
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During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
- A. What happens when you need to combine information from multiple data sources to produce business reports?
- B. How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
- C. How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
- D. Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
What is the maximum number of IBM Cognos Express Performance Management users permitted if the customer buys an IBM Cognos Express Performance Management Connector?
- A. No limit
- B. 100
- C. 50
- D. 150
What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
- A. Easy, Complete. Priced right
- B. Simple, Complete. Affordable
- C. Breadth, Depth, Easy to buy
- D. Easy to use. Simple to install. Priced right
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