Exam Name: IBM DemandTec Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: SWG Sales Mastery
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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Pricing Optimization Solutions | 25% | - DemandTec Price Optimization - Markdown Optimization capabilities - Price elasticity and analytics |
| Topic 2: IBM DemandTec Solution Overview | 25% | - DemandTec platform and core value proposition - Key business challenges addressed - Target industries and customer segments |
| Topic 3: Sales Positioning & Competitive Differentiation | 20% | - Competitive landscape and advantages - Key benefits and ROI metrics - Use cases and success scenarios |
| Topic 4: Promotion & Trade Optimization | 30% | - Total Trade Optimization bundle - Promotion Optimization - Retailer and manufacturer collaboration - Strategic Trade Planning |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
1. DemandTec Strategic Marketing Planning is typically targeted at CPGs with annual revenues over?
A) $1.5 Billion
B) $250 Million
C) $50 Million
D) $500 Million
2. The target market for DemandTec Deal Management includes retailers with a high degree of vendor funded promotions and a large vendor ecosystem including all but the following retail segments:
A) Department Stores
B) Mass Merchandise
C) Drug Store Chains
D) Grocery Stores
3. The foundation of a price optimization solution is an understanding of the following:
A) Sales volume
B) Market share
C) Price elasticity
D) Profit margin
4. Which type of retailer listed below is not a target for DemandTec Assortment Optimization?
A) Grocery chain
B) Electronics retailer
C) Fashion retailer
D) Mass merchandise retailer
5. Consumer demand is driven by many influencing factors including all but which of the following?
A) Price of substitute products
B) Every day price of the product
C) Price of complimentary products
D) Profit margin of the product
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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