Exam Name: Oracle Responsys CX Marketing Platform 2020 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Updated: Oct 23, 2026
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From a free demo to downloadable practice files, browser-based testing, and checkout supported by McAfee security services, ActualVCE brings the key 1Z0-1032-20 preparation tools together in one place. Candidates for Oracle Responsys CX Marketing Platform 2020 Implementation Essentials can use the 72 practice questions to plan, test, and revisit their knowledge in 2026.
Oracle 1Z0-1032-20 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Responsys CX Marketing Platform 2020 Implementation Essentials |
| Exam Number: | 1Z0-1032-20 |
| Certificate Validity Period: | 18 months |
| Exam Format: | Multiple Choice, Scenario-based |
| Exam Duration: | 105 minutes |
| Passing Score: | 66% |
| Related Certifications: | Oracle CX Marketing Implementation Specialist |
| Available Languages: | English |
| Exam Price: | USD $245 |
| Real Exam Qty: | 71 |
| Recommended Training: | Oracle Responsys CX Marketing Platform Implementation Training |
| Exam Registration: | Pearson VUE Registration Oracle Certification Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or Onsite at Pearson VUE test centers |
| Pre Condition: | No required prerequisites |
| Official Syllabus URL: | https://education.oracle.com/oracle-responsys-cx-marketing-platform-2020-implementation-essentials/pexam_1Z0-1032-20 |
Oracle 1Z0-1032-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking & Analytics | 8% | - Reporting and campaign performance analysis - Conversion tracking implementation |
| Topic 2: Deliverability & Integrations | 12% | - Data Gateway setup - API authentication and scalability - Integration with third-party systems - Bounce processing, feedback loops and suppression |
| Topic 3: Account Configuration & Setup | 15% | - Domain branding and delegation - IP warm-up and ramp-up procedures - Initial account settings and configuration |
| Topic 4: Campaign & Program Management | 25% | - Campaign creation, configuration, testing and launch - Program design, management, testing and publishing - SMS and display campaigns - Subscription management configuration |
| Topic 5: Personalization & Content | 20% | - Built-in functions and dynamic content - Document creation and management - Responsive email design - Responsys Personalization Language (RPL) |
| Topic 6: Data Management | 20% | - Connect jobs for data import/export - Contact Event Data (CED) exports - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, and Seed Groups |
Oracle 1Z0-1032-20 Certification Exam FAQ
The 1Z0-1032-20 exam, Oracle Responsys CX Marketing Platform 2020 Implementation Essentials, assesses whether a candidate can apply Oracle knowledge to the skills measured by this credential. It is associated with the Oracle Responsys CX Marketing Platform 2020 Certified Implementation Specialist certification. The certification is positioned at the Specialist level. Related credentials include Oracle CX Marketing Implementation Specialist.
The 1Z0-1032-20 exam includes 71 questions and allows 105 minutes. Plan your pacing before exam day rather than calculating it under pressure. Timed sessions with ActualVCE practice tests can help you decide when to flag a difficult item, keep moving, and reserve enough time for a final review.
The published passing score for Oracle Responsys CX Marketing Platform 2020 Implementation Essentials is 66%, and the official exam fee is USD $245. A retake requires budgeting for the full official fee again, so it is sensible to complete several timed practice tests before scheduling. Consistent results across the 72 practice questions can give you a clearer picture of your readiness.
The stated prerequisite information for Oracle Responsys CX Marketing Platform 2020 Implementation Essentials is: No required prerequisites Before registering, review the eligibility details on the official exam page to confirm the requirements.
You can register for Oracle Responsys CX Marketing Platform 2020 Implementation Essentials through the following channels:
The available exam delivery format is Online proctored or Onsite at Pearson VUE test centers.
The following official training resources are recommended for Oracle Responsys CX Marketing Platform 2020 Implementation Essentials:
After reviewing these training options, you can reinforce each topic with 72 practice questions from ActualVCE.
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The published Oracle Responsys CX Marketing Platform 2020 Implementation Essentials outline contains 6 major domains. The opening domains include:
- Tracking & Analytics (8%)
- Personalization & Content (20%)
- Account Configuration & Setup (15%)
Review the complete Exam Topics section above for every domain and subtopic before planning your study time.
Oracle Responsys CX Marketing Platform 2020 Implementation Essentials Sample Questions:
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
Correct Answer: B 🗳️
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
- D. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
Correct Answer: B 🗳️
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- B. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- C. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - D. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Correct Answer: C 🗳️
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- B. In the export wizards, under the Source section, select the option "Comma delimited".
- C. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Correct Answer: A 🗳️
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- B. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- C. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- D. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- E. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
Correct Answer: B 🗳️
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