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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Data Analyst
B) Web Developer
C) Audience Creation Specialist
D) Media Execution
E) Executive Sponsor
F) Program Manager

2. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To extend data delivery beyond the default period for the audience
C) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
D) To hide older audiences and users that are no longer as valuable for targeting

3. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps are ranked different priorities.
B) The apps support different IDs.
C) The apps use different delivery methods.
D) The apps receive data via different win frequencies.
E) You cannot create a single campaign to deliver to multiple app partners.

4. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option E
B) Option A
C) Option D
D) Option C
E) Option B

5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs using web view
B) Desktop and mobile web sites
C) Hybrid apps using a web view
D) OTT box without web view
E) Native apps using BlueKai SDKs without web view

Solutions: