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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) ORA Variable
B) Temporary Value Variable
C) Custom SQL Variable
D) Entry Tracking Variable
E) Get Data Variable

2. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
B) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
C) You mustpurchase Premium tracking in order to support link tracking in Responsys.
D) In the SMS campaign message designer, enable conversion tracking.
E) In the SMS campaign message designer, you must enable link tracking for the campaign.

3. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) $ {FIRST_NAME}
B) $FIRST_NAME
C) {FIRST_NAME} $
D) {FIRST_NAME}

4. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Click the Preview button, which has the eye icon on it.
B) Click the Version Test button.
C) Click the Render button.
D) Select Workbook > Test.

5. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
B) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
C) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
D) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

Solutions: