Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216 Questions & Answers as PDF & Test Engine
Updated: Aug 04, 2026
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment creation and management - Segment performance reporting and analytics - Segment export and integration with Journey Builder |
| Topic 2: Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
| Topic 3: Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Topic 4: Activation | 18% | - Mobile and server-side campaigns - Open-time email campaigns - A/B testing setup and analysis - Campaign optimization and measurement - Campaign creation and execution |
| Topic 5: Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform - Event API usage and configuration |
| Topic 6: Sitemap | 18% | - Content zones configuration - Web SDK implementation - Catalog and page mapping - Sitemap design and best practices - Unified customer profile building |
| Topic 7: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
A) A/B testing
B) Time based testing
C) Variation testing
D) Rule based testing
2. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A) Use a segment to setup a filter, then use the filter in campaign statistics
B) Use engagement compare functionality to see the differences in key metrics and behaviours
C) Use a segment to specify certain actions, which can be set as the goal for a campaign
D) Use a segment to set a global goal
3. Which two options are valid use cases for a segment?
Choose 2 answers
A) Identifying users who have purchased a certain value in a specified time period
B) Identifying users who viewed a YouTube advertising campaign
C) Identifying users who abandoned a shopping cart today
D) Identifying users for activation within an integrated Demand Side Platform
4. What three components are defined by the developer in the Sitemap?
A) Page Types
B) Content Zones
C) Campaigns
D) Events
E) Promotions
5. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
A) Templates
B) Audiences
C) Campaigns
D) Recipes
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A,C | Question # 4 Answer: A,B,D | Question # 5 Answer: C |
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