Exam Name: Journey Builder 101
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Check Updated on: Oct 08, 2026
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Salesforce JB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Journey Activities | - Messaging Activities
|
| Entry Sources and Audience Management | - Contact Entry Methods
|
| Best Practices | - Implementation Guidance
|
| Journey Design and Optimization | - Journey Configuration
|
| Monitoring and Analytics | - Performance Measurement
|
| Journey Builder Fundamentals | - Journey Builder Interface
|
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