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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage templates with AMP script.
B) Leverage Multilingual Content Blocks.
C) Leverage Enhanced Dynamic Content.

2. A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Multi-Step Journey
B) Automation Studio Email Activity
C) User Initiated Send

3. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Tracking Data extract
B) Audit Trail extract
C) SQL activity using data views

4. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Pending tab in Content Builder
B) Tracking tab in Journey Bulkier
C) Overview tab in email Studio

5. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

A) Personalization Strings
B) AMP script Search Functions
C) Enhanced Dynamic Content Blocks

Solutions: