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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A) Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
B) CNAME > Salesforce connector > Email Templates > Lists > Engagement program
C) CNAME > Email Authentication > Email templates > Lists > Engagement program
D) Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

2. LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A) LenoxSoft must add prospect to a dynamic list
B) LenoxSoft added location based criteria
C) LenoxSoft uses location based scoring categories .
D) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

3. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Segmentation rule and completion action
B) Dynamic list and automation rule
C) Completion action and dynamic list
D) Automation rule and completion action

4. Which one is Marketing Cloud Account Engagement Video Connector

A) Wistia
B) YouTube
C) Dailymotion
D) Vimeo

5. Select available Webinar Scoring Rules

A) Webinar Invited
B) Webinar Registered
C) Webinar Attended
D) Webinar Refusal

Solutions: