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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of gathering Shopper Data in category management?

A) To increase the number of products on store shelves
B) To monitor employee performance in stores
C) To track the shipping process of products
D) To identify clear insights that guide actions and decisions

2. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'Who?', 'What Happened?', and 'What Now?'
B) 'What?', 'So What?', and 'Now What?'
C) 'What If?', 'Why Not?', and 'What's Next?'
D) 'Why?', 'How?', and 'What Next?'

3. What does the metric 'Household Penetration' measure in market-level shopper dynamics?

A) The average number of products purchased by each household within a specific category over a given timeframe.
B) The total revenue generated by a specific product category across all households in a market.
C) The proportion of a household's total spending allocated to a specific product category.
D) The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.

4. Which factor primarily influences how much room is available for a retail assortment?

A) The number of SKUs in the product mix.
B) The number of shoppers that purchase the category.
C) Shopper preferences and trends.
D) Days of supply and case pack requirements.

5. What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A) Most sales are derived from a small percentage of best-selling items.
B) All items contribute equally to total sales.
C) The majority of sales come from niche or specialty items.
D) The 80/20 Rule applies only to inventory management, not sales.

Solutions: