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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
D) In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.


2. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
C) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
D) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.


3. Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
C) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
D) You should test all links manually.


4. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
B) Search the list for the domain name of the competitor and select the block option for each user that is found.
C) Create a Non-Competitor Program using Program Designer.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.


5. You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
B) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
C) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
D) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
E) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.


Solutions:

Question # 1
Answer: B
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: B

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