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GAQM CGM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Management | - Branding and customer relationship management - Marketing mix and strategy - Market analysis and consumer behavior |
| Operations Management | - Production and service operations - Supply chain and resource management - Quality management and process improvement |
| Strategic Management | - Strategy implementation and evaluation - SWOT analysis and competitive strategy - Strategic planning and formulation |
| Leadership & Motivation | - Motivation models and employee engagement - Team building and conflict resolution - Leadership styles and theories |
| Human Resource Management | - Labor relations and workplace diversity - Performance management and compensation - Recruitment, selection and training |
| Financial Management | - Investment decisions and risk management - Financial statements and analysis - Budgeting and cost control |
| Business Ethics & Corporate Governance | - Governance frameworks and compliance - Legal and regulatory considerations - Ethical decision-making and corporate social responsibility |
| Management Principles & Fundamentals | - Evolution of management theories - Business environment and organizational structure - Planning, organizing, directing and controlling |
| Decision Making & Risk Management | - Risk assessment and mitigation strategies - Problem-solving and decision-making models - Change management and innovation |
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