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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees rate their work-team relationships and work spaces
B) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
C) To understand how employees rate executive leadership and their immediate leader
D) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits

2. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Start writing messaging to explain the issue.
B) Ascertain the negative attention the issue is attracting.
C) Convene the crisis response team.
D) Start writing a sincere apology to those impacted.

3. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) punishments and rewards for employee behavior.
B) consistent, clear messages about values.
C) links to applicable local criminal law.
D) references for the consultant who drafted the program.

4. Which of the following is the BEST example of a SMART goal?

A) "Increase understanding of our business strategy among employees by 5% by 1 January."
B) "Increase customer advocacy by 100% by the end of this calendar year."
C) "Increase the number of employees that use our social media tool during the next six months."
D) "Increase the number of news advisories we share with the media from four to eight."

5. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Provide senior leaders with a list of websites with good examples of research.
B) Create a business case that demonstrates results based on research.
C) Show senior leaders a report written for a previous employer.
D) Sign senior leaders up on social media platforms.

Solutions: