Exam Name: IBM DemandTec Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: SWG Sales Mastery
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Updated: Aug 04, 2026
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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales Positioning & Competitive Differentiation | 20% | - Use cases and success scenarios - Key benefits and ROI metrics - Competitive landscape and advantages |
| Pricing Optimization Solutions | 25% | - Markdown Optimization capabilities - Price elasticity and analytics - DemandTec Price Optimization |
| IBM DemandTec Solution Overview | 25% | - Target industries and customer segments - Key business challenges addressed - DemandTec platform and core value proposition |
| Promotion & Trade Optimization | 30% | - Strategic Trade Planning - Total Trade Optimization bundle - Promotion Optimization - Retailer and manufacturer collaboration |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
1. The foundation of a price optimization solution is an understanding of the following:
A) Sales volume
B) Market share
C) Price elasticity
D) Profit margin
2. What is the typical gross margin dollar increase from using DemandTec Markdown Optimization?
A) 10+%
B) 2-5%
C) 5-20%
D) 0-1%
3. The main competitive advantages of DemandTec's CP offerings can be summed up in "three C's". Which of the following is not one of the three C's?
A) Comprehensive
B) Competitive
C) Continuous
D) Collaborative
4. DemandTec Strategic Trade Planning is typically targeted at CPGs with annual revenues over?
A) $1.5 Billion
B) $250 Million
C) $50 Million
D) $500 Million
5. What size retailer is applicable for the DemandTec Softlines solution?
A) Annual revenues greater than $50 Million
B) Annual revenues greater than $500 Million
C) Annual revenues greater than $1 Billion
D) Annual revenues greater than $5 Billion
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B |
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