Exam Name: IBM Smarter Commerce Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce 'Market' Offerings | 20% | - Web analytics and customer segmentation - Personalization and campaign optimization - Interactive marketing and customer engagement |
| IBM Smarter Commerce Overview | 20% | - Solution positioning and competitive landscape - Commerce lifecycle and value proposition - Key market trends and business challenges |
| Smarter Commerce 'Service' Offerings | 15% | - Case management and customer support - Service optimization and analytics - Collaboration networks and partner integration |
| Smarter Commerce 'Sell' Offerings | 20% | - Multi-channel selling and store operations - Distributed order management and BOPIS - Retail and e-commerce platform capabilities |
| Smarter Commerce 'Buy' Offerings | 25% | - Cross-channel order management - Logistics and fulfillment capabilities - Procurement and supply chain visibility |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
A) Decisioning
B) Integrated Operations
C) Awareness
D) Execution
2. Which one of these analytic capabilities is NOT part of the 'Service' offerings?
A) Service analytics.
B) Fulfillment analytics.
C) Customer analytics.
D) Purchase analytics.
3. The web marketing continuous optimization platform can drive which of the following capabilities?
A) Optimize paid search advertising.
B) All of the above.
C) Target through online advertisements based on interaction history.
D) Automate customer recommendations based on LIVE profile.
4. What is global visibility of purchase transaction required for?
A) Cross-channel returns management.
B) A & B
C) Merchandise assortment management.
D) Cross-channel fulfillment.
5. What can service scheduling include?
A) Service
B) Delivery
C) All of the above.
D) Credit
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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