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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data according to the specific terms in their contract.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on impressions set in the central rate card.

2. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Types REST API
B) Use the Ping API
C) Use the Audience Grant API
D) Use the ID Segment API

3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Media targeting | cost-per-stamp
B) Search | % of spend
C) Email | auction
D) Social | real-time bidding
E) Site optimization | flat fee
F) Dynamic creative optimization | flat fee

4. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Phint | URL
B) Exact | Referrer
C) Encoded | Direct
D) Path | Page
E) Sub-Domain | Complete

5. On an average, at what rate does data decay?

A) 12% per month
B) 2% per year
C) 2% per month
D) 20% per week

Solutions: