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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Offline file structure and content
C) Total volume of categories that they anticipate in their taxonomy
D) Exact number of users that will be classified into each category

2. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Types REST API
B) Use the Ping API
C) Use the Audience Grant API
D) Use the ID Segment API

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Suppress 1st party converters to ensure that you are only reaching prospects.
B) Ensure client is enabled on Match Multiplier.
C) Recommend leveraging Broad match where possible.
D) Place BlueKai JSON tag in header of page before page content loads.
E) Set up logic if user qualifies for multiple audience segments.

4. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.

5. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you. This will generate an email notification that includes the audience composition.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.

Solutions: