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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
B) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
C) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
D) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.

2. What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

A) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
B) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
C) Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
D) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

3. You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A) You need to create a new user specifically for Responsys from within the Salesforce.com application.
B) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
C) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
D) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Your open rates have dropped somewhat since last month.
B) Hard bounce rates are 10% or higher.
C) Substantial (5%) increase in click-through rates on last week's promotional campaign.
D) Recipients are forwarding your emails to everyone in their address books.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

5. You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the field mapper screen, select the "Columns Already Included" check box.
B) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
C) In the import configuration, select the "First line contains column names" check box.
D) You must delete the first row of the file before performing the import. Your file must contain actual data only.

Solutions: