Exam Name: Journey Builder 101
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Updated: Sep 29, 2026
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Salesforce JB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Monitoring and Optimization | 8% | - Troubleshooting Common Issues - Journey Analytics and Reporting |
| Topic 2: Journey Builder Fundamentals | 25% | - Architecture and Data Model - Overview of Journey Builder - Access Permissions and Security |
| Topic 3: Journey Activities and Logic | 30% | - Flow Control: Wait, Decision, Split - Message Activities: Email, SMS, Push - Update Contact and External API |
| Topic 4: Entry Sources and Audience | 25% | - Segmentation and Filtering - Data Extensions and Contact Builder - Entry Events and Triggers |
| Topic 5: Testing, Validation and Deployment | 12% | - Validation and Error Handling - Activation and Versioning - Preview and Test Mode |
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