Exam Name: IBM Big Data and Analytics Sales Mastery v2
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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Updated: Jul 26, 2026
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IBM M2090-743 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Big Data and Analytics Market and Opportunity | 25% | - Define big data characteristics and business drivers - Identify industry use cases and value propositions |
| IBM Big Data and Analytics Portfolio | 35% | - IBM SPSS and predictive analytics offerings - IBM Data Warehouse and Db2 Analytics Accelerator - IBM BigInsights and Hadoop-based solutions - IBM Watson Foundations and cognitive analytics |
| Solution Positioning and Competitive Differentiation | 25% | - Address common customer objections - Articulate IBM advantages over competitors |
| Sales Strategy and Customer Engagement | 15% | - Demonstrate ROI and business outcomes - Qualify opportunities and identify stakeholders |
IBM Big Data and Analytics Sales Mastery v2 Sample Questions:
1. What do you tell a customer that tells you Data Warehousing is obsolete?
A) All of the above.
B) All of the analysts are saying the same thing. New technology gives us the ability to finally analyze Big Data, something the Data Warehouse could not do.
C) IBM agrees. Our BigInsights product is based on open source Hadoop which we have transformed into an Enterprise ready platform. We have layered this with security, governance and analytics.
D) Our customers have made a lot of investment in data warehousing and this will continue to pay off. We will leverage this infrastructure within our Watson Foundations and will not rip and replace it with something that does not have the performance to analyze unstructured data.
2. What is a good entry point for Data Warehouse Modernization?
A) Exploit new technology to build staff resume skills.
B) Rip-and-Replace the current Data Warehouse
C) Add data sources to support new subject areas
D) Chance for Information Technology (IT) to lock down an inflexible ecosystem.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C |
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