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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A) Einstein Campaign Insights
B) Marketing Cloud Account Engagement Business Units
C) Einstein Lead Score
D) Einstein Behavior Scoring

2. How many scheduled Engagement Programs is it possible to have

A) 3
B) 5
C) 10
D) 15

3. LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A) Add a completion action on the form to notify Admin, who manually assigns the prospect.
B) Export the form submission report and import, assigning to the correct user upon import.
C) Run an automation rule to assign based on the "Request a Demo" submission and State field.
D) Create a completion action on the "Request a Demo" form with the action to assign to user.

4. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
C) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to
D) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

5. "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A) Add contacts to the program's Campaign as campaign members.
B) Use the Add to Nurture action on page layouts.
C) Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
D) Use the Add to List completion action on forms.

Solutions: