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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

A) Extract
B) Select
C) Sample
D) Segment

2. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Data Manipulation
B) Optimization
C) Analysis
D) Execution

3. During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?

A) Place all the application installers in the same folder.
B) Create a HOME folder for each application.
C) Install each application independently.
D) Install each application on a separate server.

4. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Personalization
B) Fulfillment
C) Parameters
D) Treatment

5. In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?

A) Process ran and has an error.
B) Process has not been run.
C) Process is not fully configured.
D) Process is currently running.

Solutions: